Social Media Doesn’t Work for Churches

Social Media Doesn’t Work for Churches

Aug 18, 2017 / By : / Category : Blog, Churches

One thing I’ve noticed with a lot of church accounts I come across when perusing through Facebook, Twitter, or Instagram is that they only post once in a while. For example, I’ll see a post from say May 15 and the current date could be August 15. That’s three months of silence from that account. Not good. Not good at all.

Here’s the thing: social media doesn’t work if you’re not consistent, engaging, and interactive. It has the capability to be the full-time job you love. But if you’re not social media savvy, then it could be worse than a full-time job you don’t like: you’ll begin to avoid it or abandon it altogether.

When your audience, no matter how big or small, doesn’t hear from your account for a prolonged period of time, it can take a toll on engagement. Believe it or not, I’m speaking from experience. Over the years, I’ve acquired contracts which required me to manage various social media accounts. Some accounts had seen no activity for nearly a year. When you’re not active on a social media account, your followers may view the account as abandoned and unfollow it and when you start posting again, you will not experience the engagement you once had when you were active regularly. Only when you start posting on a regular basis again will you begin to see your engagement go up.

One thing I did when I picked up these accounts was I invited my own friends and followers to follow or like the pages. If you’ve ever noticed, when multiple people share or follow the same thing, particularly on Facebook, a section in your news feed shows up as (for example) “Kelli McNair and 3 others followed Whatever page”. That can trigger whoever sees the activity to check out the page and see what it’s about. So while there is a workaround, the way to avoid having to do something like that is to continue to share content on your church’s social media pages. This is for another post, but here’s a hint: don’t be afraid to recycle content.

There are a few ways you can get social media to work for your church. If you’re struggling for ideas or don’t know where to start, I suggest looking at other church pages and using them for inspiration but do not copy them. Again, do not copy them!

Also, I’m here for you! Email or call me with your questions: km@kellimcnair.com or 984-212-2750.

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