New Year, New Strategy

At the end of each year, I evaluate how the year went. A few of the questions I ask myself are:

  1. Did I achieve all of the goals I set?
  2. Was each client satisfied with their service?
  3. What can I do to continue to grow?

Their corresponding answers are:

  1. No
  2. Yes
  3. Word of mouth has worked for me, but to grow at a quicker pace I will need to research the newest marketing trends, learn what changes I can implement in the coming year, and determine if I need to expand my target demographics.

Let’s elaborate a little on #3…

Some trends are not trends, but have instead become the standard. For example, digital marketing (i.e., search engine marketing, social media marketing, etc.) is now just “marketing.” It’s the norm and therefore, standard. Other avenues that have gone from trendy to the standard are apps like Snapchat and TikTok. They’re here to stay and I’ve determined that in order to satisfy prospective clients, I should offer services that utilize them.

My target demographics are small businesses and nonprofits, and those two segments are normally always looking for top quality at super low prices. I love working for the underdog and helping them reach higher in their marketing goals, but in 2019 and before, I priced myself too low (something that Black women are notorious for doing) in order to gain clients and that can no longer be best practice due to personal goals which include making sure my new little ones have a mama who is present and active.

I share all of this to give you some guidance on what to think about when it comes to your marketing campaign and I’d love to help you in person! Contact me at 984-212-2750 or km@kellimcnair.com to get started!

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